So, the choice varies with people either they want to allow pop-ups or block them.Ĭhrome normally blocks pop-ups by default to ensure the best user experience. On the other hand, they are quite a useful medium that keeps you updated with the current news and affairs. Google's Chromium blog recently explained what's going on under Chrome's hood, namely how its ad-filtering works.The continuous pop-up ads and notifications can adversely affect the user’s browsing experience. I'm on record as saying that ad-blockers can be useful at targeting the kinds of obnoxious ad-creep Chrome now combats, but you should definitely white-list sites that provide useful content. Ads pay the bills for all the content we enjoy online. This is what it looks like when Chrome detects bad ads on your mobile device and what happens when you tap Details. When Chrome detects a bad network request while loading a site, it'll display an ad-block message and give you the option of disabling it.ĭesktop users will see that notification in Chrome's address bar Android users get it in a small bar at the top of the screen, as shown below: On the mobile side, update your app(s) as you regularly do.
On the desktop, Chrome updates itself automatically, so you shouldn't need to do anything except restart your browser. In fact, the latter will actually tackle a few additional ad-annoyances, including flashing animated ads and pages with an ad-density greater than 30 percent.Ĭhrome for mobile will be even more aggressive when it comes to blocking obnoxious ads. The new feature isn't just for the desktop version of Chrome it's also arriving on the mobile browser. In real-world terms, say goodbye to ads that pop up, count down, automatically play video or sounds, or block the content you came to see. Google's goal is to improve the user experience by stripping away ads that "do not follow the Better Ads Standards." Here's what you need to know about the browser's new groove.
Pigs also fly, and pizza is now a health food.īut it's true: As of today, Chrome does block ads - some of them, anyway.
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